Show and Sell – Its not a dark art!

Tuesday, Jun 30, 2015 | Post by eml | 0 comment(s)

Having worked in retail display for over 20 years it never ceases to amaze me how retailers present products and services, I am not just talking here about independents some corporates place little or no value on display and visual merchandising.

Having worked in retail display for over 20 years it never ceases to amaze me how retailers present products and services, I am not just talking here about independents some corporates place little or no value on display and visual merchandising.
 
As a retailer I implore you to look at your store as a buyer walking in fresh from the high street, what do they see? Is it a clearly defined offer, do you have high level display to draw your customers further into your store to look at higher margin product? Is your product facing the customer ready for them to easily touch and feel? You can then “show and Sell”
 
All of these things are basics that each of us like when we shop and it is important we look at our own housekeeping to make sure we maximize the buying experience of each of our customers which will in turn maximize their spend and maximize your profits!
 
Don’t get me wrong you have to keep your display relevant to the product or service you are selling, to attract the buyers and customers you want, if you have a discount store and you are selling on the lowest price proposition then there is no commercial reason to display these items on “Gucci” display stands it will switch customers off.
 
Decide on your proposition and work to it, create the atmosphere for your customers that they expect.
 
Make the buying experience good for them and a happy time they will come back and tell their friends to come to you!
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